6 Tips to Help Clients Stick To Fitness New Year's Resolutions [Free Template]

Engage online through stories

With social media gaining more and more prominence every day, a brand that is not leveraging it's power might suffer.

Getting on a social media platform is free. While you can certainly spend money and run ads, most of your marketing can be done for free.

Some of the top social media platforms that you can use for marketing your fitness business are Facebook and Instagram.

While there are many types of content formats you can resort to, stories are a great example of FOMO Marketing. Because stories disappear after 24 hours, you can use them in multiple ways from casual conversations to offering special discounts.

You can use stories to create that emotional connect with your community. This will help you to stand out from the competition and connect with potential clients at a deeper level.

You can easily promote your coaching services to your audience while keeping your Instagram engagement high. Make sure to include photos of yourself and your work as its the best way to provide your clients and other followers a behind-the-scenes look at your life as a personal trainer.

Bonus tip: Stories are a great way to keep your personal brand top of mind as they appear right at the top of the main feed!

Leverage your client testimonials

Clients are the lifeblood of any personal training or gym business. In order to create an effective marketing strategy, it's important to leverage your client testimonials effectively.

Not only will this help you attract new customers, but it will also help instill trust among potential clients.

Here's how you can get started with collecting and leveraging client testimonials:

1) Start by creating a list of your top clients. This could be on the basis of their results, progress, or overall satisfaction with your services. This way, when a potential customer comes into contact with these individuals it will be easier to convert them into paying customers because of the trust already built between both parties.

2) Next, reach out to them. Ask your valued clients if they would be willing to provide a short testimonial about their experience working with you. You can even offer an incentive for this purpose, such as a free class or a special discount.

3) Post your clients transformation pictures. When marketing yourself as a fitness trainer, it's important to show potential customers what you're capable of. One way to do this is by posting before and after pictures or videos of the people you have helped (of course, with their content!) on social media platforms like Instagram and Facebook. Not only will this help attract new leads, but it can also inspire current members to achieve even better results.

Testimonials can be a powerful tool in marketing your fitness services as it boosts credibility and trust, and helps to create a positive impact on the goodwill of your personal brand, ultimately aiding to drive conversions.

Target relevant audience with an ad campaign

Most marketers find ads as an effective way to reach out to specific demographics.

Facebook ads, Instagram ads, and Google ads are all great platforms to use when creating targeted advertising campaigns. You can even combine this with your social media marketing or email marketing campaigns.

Because you can decide who sees your ad (such as a new customer or someone who is already aware of your brand, people in your locality or from different parts of the world, young people or those belonging to any age, etc.), targeted ads are a powerful resource in paid marketing.

With such ad campaigns you can reach your target audience on different platforms way quicker and attract prospective customers.

Examine your social media handles and website

In this online world, owning a website where people can get knowledge about your business is very crucial. But more than just having a website, it is important to use it efficiently.

A well structured and easy-to-use website helps in grabbing the user's attention and increases the likelihood of establishing trust.

This involves removing any outdated information or images that might be on your site, unobscuring it if it was blocked by adblockers, fixing redirect issues, and working on the overall user experience.

Make sure your website is up to date, the links are functional, and your fitness offerings are clearly advertised on your website for maximum visibility.

Digital marketing tips can be endless and now is the time to take a look at all your social media handles.

Make sure that they are up-to-date as well. Also ensure that each page has an image on it as well as some descriptive text about what type of content you post. This will encourage more people to follow your page and keep up with the content that you publish.

Last, but certainly not least, consider using email marketing. Update your old email list by removing any dead links or contacts who haven’t opened an email in over six months (and try sending them again). It’s okay to send out messages with high frequency if it means getting in contact with new customers. Just make sure that you are sending valuable content (like tips or updates) and not just spam messages about your latest sale or promotion.

Bonus tip: Align all the content on your website, blog, and social media channels with the best SEO (search engine optimization) practices. This means using relevant keywords, hashtags, images, etc.