What's Hot in Fitness

The fitness industry moves faster than most service businesses. New training methodologies break into the mainstream every quarter. New software platforms launch and reshape what's possible for coaches. New consumer behaviors emerge from social media and force gyms and trainers to adapt or get left behind. Staying current isn't optional for fitness professionals who want to remain relevant, but the signal-to-noise ratio in fitness media is brutal.

This category is the running feed of what's actually moving the industry. You'll find coverage of major fitness trends, breakdowns of new platforms and tools, analysis of fitness industry statistics, coverage of the social media moments shaping client expectations, and reporting on the regulatory, technological, and cultural shifts affecting how fitness businesses operate.